Alive Arts Media responds directly to the following areas of systemic and societal need:

- Personal development for young women: a changing face of the media that presents intelligent, realistic models for young women to resonate with.
- Body image, girl culture, professional acceptance for women in the working world, financial value of women's work.
- Leadership & Professional development/advancement of young women
- Need for media reform, specifically the lack of positive media available in the young women's market
- Support and development of young women's personal growth & identity
- Advancement of underserved women and youth in the local community with education and professional opportunities for college acceptance and post-graduate employment