The Big Picture
Four Key Goals:
Cultural Reform:
75% of teen girls 15-19 agree that society tells girls that attracting boys and acting sexy is one of the most important things girls can do.
Today’s young women are under an enormous amount of pressure. But when examined for more than their purchasing power, this generation are digitally savvy, well-read, deep thinking, articulate individuals who are burgeoning with leadership ability. As a community, we are capable of changing the messages that are aimed at young people. By affirming their talents and dreams, and encouraging them to take ownership of their lives, members of Alive represent powerful segments of a larger population who together, have the power to shape our culture.
Creativity and Expression:
When asked to rank its importance in making them feeling loved, 86% of women responded “doing something you really love to do.”
For our contributors, Alive Magazine offers the chance to share artwork and writing beyond their high school hallway or college newspaper, and conversely, brings art and creative writing to an audience who might never otherwise set foot in a gallery. Our writers and editors must abide by clear guidelines, designed to encourage creativity and authenticity while maintaining high standards of accuracy and real-world relevance. Through one-on-one, holistic editing and enthusiastic mentoring from Alive’s staff, we aim to build self-confidence in young women’s creative talents. In a world that does not always take time to acknowledge the transformative powers of art and storytelling, Alive affirms the value of creativity.
Media Reform:
81% of women in America strongly agree that “the media and advertising set and unrealistic standard of beauty that most women can’t ever achieve” (Dove Real Beauty Report).
Today’s teenage women are tired of being talked down to, talked about, and targeted only as consumers. We all hope for a day when young women will accept their bodies as they are, explore their passions without fear, and speak out about issues dear to them. This magazine is just our way of inviting that day to happen sooner. By helping to create the media they wish to see, our readers are making a bold statement to the world, demonstrating their desires for something different – something real. At a time when the publishing industry is being forced to re-think its position in print journalism, the Internet has brought tremendous opportunity for this generation to speak up. Rather than wait for existing leaders in the industry to present healthy images and relevant content to teens and young adults, the women who participate in Alive Magazine choose to set an example themselves of the media they wish to see.
Leadership Development:
While women make up 46.5% of the workforce, they represent only 12% of all corporate officers.
Integrating mentorship in every level of our business model, Alive helps to hone leadership skills in young women around the world. Members who support Alive are given the opportunity to mentor a young woman in our internship program, offering life experience to talented women as they navigate their career choices. Interns themselves create a similar environment for contributing writers and artists when their piece is selected for publication. Alive maintains high professional standards, but keeps sensitivity to each author’s voice at the forefront. In doing so, Alive effectively opens a back door to the world of journalism, cultivating both professionalism and confidence in individuals in each stage of the process.
.
Alive Arts Media
1720 Madison St NE
Suite 300
Minneapolis, MN 55413
Monday - Friday
8 a.m. to 4 p.m.
612.284.4080
